With so many people preferring online shopping over the brick and mortar shopping experience, it is no wonder that we are starting to see concerns arise with reviews. Many of us look online for a product to get the best deal. Once we find that deal, we go to the review section to read the reviews.
These days, with AI so prevalent, we have to wonder if the reviews are real or AI bots. This is a valid question because there are programs created to drop reviews on various products to either wipe out he competitor or make a brand stand out as the right option using AI rather than real customer reviews.
This is why many consumers have started to use aidetector.com as their AI detection option to test whether a review is real or bot created. This tool is simple enough to use; just copy and paste the review text into the tool’s text box, and click a button to run the algorithm. AI detection will run and provide a percentage back to you, citing whether this is likely AI or not.
The reality is that fake reviews are becoming a huge problem, and have quietly snuck into the review section of most products online. This isn’t always a bot created review. Back in the day, people would pay users to leave reviews, hence why companies like Amazon started making reviews only available to those who have purchased the item within their Amazon account.
There are other ways to fight against fake reviews, such as the AI detector tools, just in case artificial intelligence was used in the process. These fake reviews aren’t always due to the fault of the brand. AI can be implemented by anyone, as we said earlier, a competitor may want to make their competitor’s product seem awful, so they are using AI to leave fake reviews to deter people from buying it. Some companies are using AI software to generate thousands of positive reviews to help their product rank higher in the shopping tab on Google search results.
The goal is to get their product in front of the consumer who wants to buy it as quickly as possible. Think about a time when you were shopping for a product, you typically choose the first couple of options that show up, rather than sifting through pages of recommended products. This is what the AI-driven reviews do for the company: they take advantage of that human habit by putting so many positive reviews into their review section using AI that a consumer will see their product among the first options.
How to Spot a Fake Write-Up
There are a few ways to try to spot a fake review. The first option that’s easiest is to use an AI detector tool. This tool is trained to spot artificial intelligence using AI technology. The premise of this tool is that it can determine the possibility that it would be able to create this text if it were the one creating it.
This is done by testing perplexity and burstiness, and then providing you with the percentage back as to whether it feels the review is AI-written or not.
Another thing you can do is to try to use your eyes. Simply pay closer attention to what the review says, the grammar used or not used, the word choices, and how the review flows. While some humans do a quick review of a product and make mistakes, AI will not make as many mistakes, and its sentences may not flow well.
This is done by reading the reviews out loud to see if it flows well or feels clunky to read out loud.
The next thing to keep an eye on when trying to spot a fake review is to peek at the 3 and 4 star reviews. A fake review written by an AI bot will often provide the highest or lowest star rank, this means somewhere in the middle is where you will find the more reliable reviews.
Most customers tend to give a 3-4 star review, as nothing is perfect, so they may provide a more reliable depiction of the product you are thinking about buying. Skipping to read the 3-4 star reviews allows you to skip right over the possible fake reviews.
In the end, you can never be fully sure of whether or not a review is fake. With the internet being infiltrated by AI and people using it to take down their competitors or lift up their product in search engine results, it’s more important than ever that we are aware of the possible bot reviews online. The tips above will help you learn to detect AI-created reviews, and feel more confident in buying a product that has human reviews.
